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New trends point to a positive market is just around the corner.
Issue No. 1 Below are talking points that appeared recently in the media and underscore why it is a good time to buy real estate and why working with a full-service professional is key. Review these points and be sure to use these comments when speaking with consumers. 1. Talking Points About the Market: Low interest rates are stabilizing the economy, including housing. -William Poole, president of the Federal Reserve Bank of St. Louis, Chicago Tribune, Oct. 11, 2006 · Current market conditions reflect a breather, as well as a chance for buyers and sellers to reposition themselves to take advantage of the long-term upward trend in housing prices. · The current slump in some markets has mainly forced a lot of quick-money speculators out of the housing market. · The sales plunge in July was a reaction to a jump in interest rates in the spring. The rates have since come down, and monthly sales figures are expected to improve for the year. · For buyers, sagging prices present an opportunity to acquire a more desirable home. You can get a better price on a home that will pay off when the slump ends. - Blanche Evans, editor of Realty Times, in an interview with The New York Times, Sept. 24, 2006 . 2. Quotes About the Market: "I suspect we are coming to the end of this downtrend, as applications for new mortgages ... have flattened out. There is a good chance of coming out of this in good shape, but average house prices are likely to be down this year relative to 2005. I don't know, but I think the worst of this may well be over." -Alan Greenspan, former Federal Reserve Chairman, Chicago Tribune , Oct. 11, 2006 - More -
“It’s slower but we’re coming off record years for nine consecutive years. Basically, it’s returned to a normal, healthy market. Anyone who got into the market over the last few years doesn’t know what a normal market is.” -John Bolduc of Eastern Connecticut Association of Realtors, TheDay.com, Sept. 19, 2006 3. Quote About the Importance of Real Estate Professionals: “The housing slowdown now unfolding only underscores how crucial of a role that brokers have as property owners brave chilly new headwinds.” -Amy Hoak, reporter, MarketWatch, Aug. 26, 2006 |
